Yotpo

Yotpo is an eCommerce retention marketing platform that primarily focuses on customer reviews, loyalty programs, and subscriptions, with email and SMS marketing capabilities that are being sunset in December 2025. Originally founded as a customer review platform, Yotpo evolved into a comprehensive retention marketing solution designed specifically for eCommerce brands, with deep native integrations for Shopify, Shopify Plus, BigCommerce, WooCommerce, Adobe Commerce (Magento), and other leading eCommerce platforms. The company has announced strategic partnerships with Attentive for SMS and Omnisend for email to help customers migrate from their native messaging products.

Yotpo's core strengths lie in its Reviews & UGC platform for collecting and managing customer feedback, Loyalty & Referrals program management, and Subscriptions management with flexible recurring billing options. While their email and SMS products featured drag-and-drop builders, automated flows, multi-step campaigns, and usage-based pricing, the company has decided to focus exclusively on building the strongest Reviews and Loyalty platform in the market. Their pricing is tiered based on average monthly order volume across Pro, Premium, and Enterprise plans, with specific pricing varying by product suite and business needs.

Ideal for eCommerce brands who prioritize customer reviews, loyalty programs, and subscription management as their core retention strategies. Yotpo serves businesses that want to leverage social proof through customer reviews and UGC, create sophisticated loyalty and referral programs, and manage subscription-based revenue models. The platform is particularly valuable for brands focused on building trust through authentic customer feedback, increasing customer lifetime value through loyalty initiatives, and creating seamless subscription experiences, though businesses will need alternative solutions for email and SMS marketing after December 2025.