Insider

Insider is an AI-native omnichannel customer experience and engagement platform that combines an integrated Customer Data Platform (CDP), marketing automation, and personalization engines into a unified solution. Founded in 2012 in Turkey, the platform enables enterprise marketers to create individualized experiences across 12+ native channels including web, mobile app, email, SMS, WhatsApp, web push, and social media. Insider has achieved unicorn status as one of the few woman-founded, women-led B2B SaaS unicorns, serving over 1,500 brands including Nike, Samsung, L'Oréal, Disney, Toyota, and one-third of the Fortune 500.

The platform features Sirius AI™, the world's first end-to-end generative CX solution that automates journey creation, message generation, and channel optimization, alongside Agent One™ with autonomous AI agents for superior customer engagement. Key capabilities include real-time behavioral segmentation, predictive analytics for purchase intent and churn, dynamic product recommendations, cross-channel journey orchestration, AMP-powered interactive emails, advanced personalization with 100+ conversion-certified templates, and comprehensive analytics across 50+ views. Insider offers seamless integrations with 100+ data sources and systems, enabling unified customer profiles and omnichannel campaign management.

Ideal for enterprise-level brands, e-commerce companies, and digital-first organizations requiring sophisticated cross-channel customer engagement and personalization at scale. Insider serves marketers who need to unify customer data across multiple touchpoints, deliver individualized experiences in real-time, and achieve measurable ROI through AI-driven automation. The platform is particularly valuable for companies with complex customer journeys, high-volume transactional communications, and the need for advanced predictive analytics to drive customer lifetime value, conversion optimization, and revenue growth across global markets.