Upland Second Street

Upland Second Street is an audience engagement platform that empowers organizations to create interactive promotions—such as contests, quizzes, ballots, and surveys—to grow their email lists, capture first-party data, and drive measurable ROI. Designed with media companies and marketers in mind, the platform offers over a dozen customizable campaign types and a library of 1,000+ turnkey templates to launch engaging campaigns quickly and efficiently.

Beyond interactive promotions, Second Street includes robust email marketing capabilities. Users can build and personalize emails, manage subscriber lists, and automate outbound campaigns. Features like automated email responses, high-volume sending, and deliverability management ensure that communications reach the intended audience effectively. The platform also supports A/B testing, segmentation, and real-time lead alerts to optimize campaign performance.

Second Street's data capture tools allow for the collection of granular audience information, which can be used to create highly personalized campaigns. The platform's analytics provide insights into campaign performance, including ROI metrics, to inform future strategies. Integration with CRM systems and social media platforms further enhances its utility in comprehensive marketing efforts.

Ideal for organizations aiming to enhance audience engagement and expand their email marketing efforts, Upland Second Street offers a unified solution that combines interactive content creation with powerful email marketing tools to drive growth and engagement.