Selligent is an omnichannel marketing automation platform that specializes in relationship marketing and customer experience management. Founded in 1990 in Belgium, Selligent has established itself as an enterprise-level solution for data-driven marketing campaigns.

The platform is known for its robust consumer intelligence capabilities and real-time personalization features. Selligent enables marketers to deliver consistent messaging across multiple channels including email, mobile, social media, and web, all from a single interface.

Selligent offers advanced segmentation, dynamic content, A/B testing, journey mapping, and predictive analytics. Its architecture is designed to handle large volumes of customer data while maintaining personalization at scale, making it particularly valuable for mid-market to enterprise organizations.

The platform is especially popular in industries like retail, travel, financial services, and media where companies need sophisticated customer engagement tools. Selligent's emphasis on creating contextual, personalized experiences across the entire customer journey distinguishes it from basic email service providers.