Sanity

Sanity is a programmable Content Operating System that provides developers and content teams with a unified platform for building custom content workflows and applications. Unlike traditional CMSs, Sanity offers a fully customizable, all-code backend that combines content management, AI capabilities, and business logic automation in a single platform. The system consists of three interconnected layers: Content Lake (real-time content database), Compute and AI (business logic and automation), and APIs and SDKs (developer tools), all accessible through the Sanity Dashboard that runs content operations apps including Studio (customizable CMS), Media Library (asset management), and Canvas (AI-powered content creation).

The platform features a headless, API-first architecture with GROQ query language for powerful content retrieval, real-time collaboration capabilities, structured content modeling with flexible schemas, visual editing with live preview functionality, and extensive integration options through JavaScript, PHP, Rust, C#, and Flutter clients. Sanity's Studio provides a fully customizable content editing interface that can be embedded directly into websites, while the Content Lake ensures content is instantly available across all channels and applications. The platform supports Portable Text for rich content authoring, offers enterprise-grade security and scalability, and includes built-in CDN for global content delivery.

Ideal for developers, content teams, and organizations building content-driven websites, applications, and digital experiences that require flexible content management and distribution. Sanity serves companies needing to manage content across multiple channels, from marketing websites and e-commerce platforms to mobile apps and email campaigns. For email marketing specifically, Sanity excels as a content source for email templates, newsletter content, and automated email sequences, allowing marketing teams to create and manage email content in a structured way that can be automatically pulled into email marketing platforms through APIs, ensuring consistency across all digital touchpoints while enabling non-technical team members to update email content without developer intervention.