Rule

Rule is a comprehensive digital communication platform founded in 2007 in Stockholm, Sweden, designed to help businesses create personalized customer journeys through email marketing, SMS/RCS messaging, and advanced marketing automation. The platform serves over 2,500 companies worldwide across various industries and digital maturity levels, from small businesses to large enterprises.

The platform distinguishes itself through its innovative Brand Style feature, which automatically customizes templates to match a company's branding using elements from their website, enabling users to create branded communications within minutes of signup. Rule's user-friendly visual editor allows businesses to build sophisticated marketing automation workflows without requiring specialized technical knowledge or coding skills.

Rule excels in multi-channel communication by seamlessly integrating email, SMS, and RCS messaging with comprehensive marketing automation capabilities. The platform offers advanced segmentation tools, real-time analytics through Rule Analytics, and dynamic content personalization based on customer behavior and digital footprints. With over 100 integrations including major e-commerce platforms like Shopify, WooCommerce, and Magento, Rule connects easily with existing business systems.

The service is particularly valuable for e-commerce businesses, marketing agencies, and companies seeking to automate their customer communication while maintaining personalization at scale. Rule's focus on simplifying complex marketing automation, combined with its strong Nordic presence and GDPR compliance, positions it as an ideal solution for businesses looking to enhance customer engagement and drive revenue through intelligent, data-driven communication strategies.