Retention Science

Retention Science (also known as ReSci) is an AI-powered customer retention and marketing automation platform designed specifically for e-commerce businesses. Now part of Constant Contact, the platform specializes in using artificial intelligence and machine learning to predict customer behavior and deliver personalized, targeted communications that increase revenue and encourage customer advocacy.

The platform's core offering is Cortex, an AI-driven email marketing automation system that provides self-correcting subject lines, predictive send timing for individual users, Amazon-style product recommendations, and lifecycle automation workflows. Features include Path Builder for custom automation workflows, intelligent customer segmentation, churn prediction, personalized product recommendations, and multi-channel communications. The AI continuously learns and adapts campaigns without manual intervention, reducing the need for traditional rule-based triggers.

Ideal for e-commerce brands and online retailers seeking sophisticated customer retention strategies, Retention Science serves businesses looking to leverage data science and predictive analytics for marketing automation. The platform is particularly valuable for companies wanting to move beyond basic email marketing to AI-powered, behavior-driven campaigns that maximize customer lifetime value and reduce churn through intelligent, personalized communications.