Privy

Privy is an all-in-one email and SMS marketing platform designed specifically for small and mid-sized eCommerce businesses, with a particular focus on Shopify merchants. Founded as a conversion optimization tool for on-site popups and banners, Privy has evolved into a comprehensive customer journey platform that combines email marketing, SMS automation, and list growth tools with personalized expert strategy support. In 2025, Privy acquired Emotive to strengthen its conversational SMS marketing capabilities, positioning itself as a unified platform for growing brands that need an alternative to more complex and expensive enterprise solutions.

The platform features intuitive drag-and-drop email builders, eCommerce-focused templates, visual automation builders for customer journey mapping, flexible popup creation with exit-intent and quiz capabilities, abandoned cart recovery, welcome series, segmentation tools, real-time reporting, and A/B testing functionality. Privy offers unlimited email sending on paid plans, SMS automation with conversational capabilities, seamless Shopify integration, and dedicated customer success managers who provide personalized coaching and strategy support rather than just technical assistance. The platform emphasizes ease of use with quick setup times and pre-built templates for common eCommerce workflows.

Ideal for small to mid-sized eCommerce businesses, particularly Shopify merchants, who need powerful yet simple email and SMS marketing tools without enterprise-level complexity or pricing. Privy serves growing brands that want personal support and strategic guidance alongside their marketing technology, making it particularly valuable for businesses that don't have dedicated marketing teams or extensive technical resources. The platform is perfect for companies focused on list growth, conversion optimization, and automated customer journey management, especially those looking for transparent pricing, responsive customer support, and tools designed specifically for eCommerce rather than general business use.