Playable

Playable is a specialized video marketing platform that enables businesses to add auto-playing video content directly to their email campaigns and other digital communications. Founded in 2017 with foundational patents for adding video content to email, Playable solves the technical challenge of making videos play seamlessly across different email clients and devices. The platform optimizes video format, frame rate, and resolution automatically based on the recipient's device, email client, and network conditions, ensuring high-quality video experiences that auto-play in over 98% of inboxes including iPhone Mail, Gmail, Apple Mail, and Outlook across various platforms.

Playable features an online video editor for creating and enhancing videos, AI-powered content optimization and creation tools, integration with 60+ email marketing platforms including Mailchimp, Salesforce Marketing Cloud, Campaign Monitor, Braze, and HubSpot, support for video content from YouTube, Vimeo, Facebook, Instagram, TikTok and direct uploads, comprehensive analytics dashboard for tracking video performance and engagement, multi-channel video messaging capabilities beyond email, and enterprise-grade infrastructure with 24/7 support. The platform enables marketers to upload videos from various sources, make edits and add branding through the editor, then simply copy and paste embed codes into their email templates to deliver engaging video content that increases click-through rates and conversions.

Ideal for email marketers, digital marketing teams, e-commerce businesses, and enterprises looking to enhance their email marketing campaigns with engaging video content. Playable serves companies that want to increase email engagement rates, improve conversion rates, and deliver more compelling content experiences without the technical complexity of video optimization across different email clients. The platform is particularly valuable for retail, gaming, travel, and e-commerce businesses that see 20-30% increases in online sales through video email marketing, as well as marketing teams who need to repurpose video content across multiple channels and require detailed analytics to optimize their video marketing ROI and campaign performance.