Paved

Paved is a newsletter advertising marketplace that connects brands with newsletter publishers. Advertisers use it to discover, book, and manage sponsorships across thousands of email newsletters, while publishers use it to sell, schedule, and measure the sponsored placements that run in their sends.

The platform handles the full sponsorship workflow, from matching advertisers with relevant audiences to reporting on the clicks and engagement a placement generates. It has become a popular way for independent newsletter operators to monetize their audiences and for brands to reach engaged, niche readerships at scale.