Pardot

Pardot, now known as Salesforce Marketing Cloud Account Engagement, is a B2B marketing automation platform designed to help sales and marketing teams work together to generate and nurture leads. Built to integrate deeply with Salesforce CRM, Pardot enables personalized email marketing, lead scoring, and ROI reporting at scale.

The platform offers a powerful email builder, automation workflows, and dynamic content capabilities that allow marketers to create targeted campaigns based on behavior, demographics, and CRM data. Engagement Studio, Pardot’s visual automation tool, lets users design complex nurture paths that respond to user activity in real time.

Pardot also provides detailed analytics and reporting to track campaign performance, lead generation, and pipeline influence—making it a strong choice for revenue-focused teams. It supports A/B testing, segmentation, progressive profiling, and landing page creation, all from a unified interface.

Ideal for B2B organizations and Salesforce-centric teams, Pardot is a scalable solution for running sophisticated email marketing and lead management programs tightly connected to sales operations.