Oracle Responsys is an enterprise-grade cross-channel marketing platform that helps brands orchestrate personalized experiences at scale. As part of Oracle's Customer Experience Cloud, Responsys provides sophisticated tools for B2C marketers to create, manage, and optimize targeted campaigns across email, mobile, web, and direct mail.

As an ESP, Responsys includes a comprehensive email template builder with both drag-and-drop functionality and HTML editing capabilities, allowing marketers to create responsive designs with dynamic content that adapts to individual recipient attributes. The platform's Program Canvas enables visual orchestration of multi-stage, cross-channel customer journeys with advanced branching logic.

Responsys is distinguished by its robust data management capabilities, intelligent segmentation, and real-time decisioning that leverages Oracle's broader technology ecosystem. The platform is particularly valued by large retail, financial services, travel, and hospitality brands that require enterprise-level security, compliance features, and integration capabilities for their sophisticated marketing operations.