Omnisend is an e-commerce-focused marketing automation platform that specializes in omnichannel messaging for online retailers. Founded in 2014, Omnisend has evolved from an email marketing tool into a comprehensive solution that combines email, SMS, push notifications, and other channels in unified marketing campaigns.

The platform is deeply integrated with major e-commerce platforms including Shopify, WooCommerce, BigCommerce, and Magento, allowing merchants to leverage their store data for highly targeted marketing. Omnisend's strength lies in its pre-built automation workflows specifically designed for e-commerce scenarios such as cart abandonment, product recommendations, order confirmations, and customer reactivation.

Omnisend offers intuitive drag-and-drop builders for both emails and automation workflows, along with e-commerce-specific features like product pickers, discount codes, and dynamic product recommendations. Its segmentation capabilities allow retailers to target customers based on purchase history, browsing behavior, and engagement patterns across channels.

The service has gained popularity among small to mid-sized online retailers and direct-to-consumer brands looking for a specialized alternative to general-purpose marketing platforms. Omnisend's focus on revenue-generating automations and its unified approach to email and SMS marketing make it particularly valuable for growing e-commerce businesses seeking to maximize customer lifetime value.