Ometria

Ometria is a customer data and marketing platform built specifically for retail. It empowers brands to deliver personalized, data-driven marketing experiences across email, SMS, and other channels by unifying customer data and enabling intelligent segmentation and automation.

At the core of Ometria is its Customer Data Platform (CDP), which gathers and unifies data from various sources—online and offline—to create a single customer view. Marketers can then use this data to build targeted campaigns based on behavior, lifecycle stage, purchase history, and more.

The platform offers a visual campaign builder, predictive analytics, and advanced automation features that help brands deliver relevant content at the right time. Ometria also includes real-time reporting and attribution tools to measure the effectiveness of marketing efforts and optimize performance.

Designed for fast-growing and enterprise retailers, Ometria stands out for its deep retail focus, intelligent insights, and ability to orchestrate meaningful customer journeys across channels—ultimately driving revenue and retention through smarter marketing.