Omeda

Omeda is a specialized audience engagement platform founded in 1978 (with some sources indicating 1980-1981) and headquartered in Chicago, Illinois. With over 40 years of experience in audience relationship management, Omeda has positioned itself as the industry's first audience data platform specifically built for media companies, publishers, associations, broadcast media, and content creators who rely on audience relationships to drive their business.

The platform distinguishes itself as an integrated solution that combines customer data platform (CDP) capabilities, marketing automation, subscription management, and workflow orchestration into a single command-and-control center. Omeda's unique strength lies in its ability to aggregate siloed first-party data from multiple touchpoints including websites, email, events, mobile, and even print, providing a unified '360-degree view' of audience relationships and behaviors.

Omeda excels in privacy-compliant data management with built-in consent management, GDPR compliance tools, and enterprise-level security certifications including SOC 1 and 2 and PCI DSS compliance. The platform offers comprehensive email deliverability expertise, sending over 5.5 billion emails annually, along with multi-channel engagement capabilities across SMS, social media, and direct marketing channels.

The service is particularly valuable for professional media organizations, publishers, associations, and broadcast companies seeking to transform their audience data into actionable revenue streams. Omeda's focus on first-party data activation, subscription lifecycle management, and audience-first business model transformation positions it as an essential platform for media businesses navigating the evolving landscape of digital audience engagement and monetization.