Marketo

Marketo, now known as Adobe Marketo Engage, is a leading marketing automation platform built for B2B and enterprise marketing teams. It provides powerful tools for email marketing, lead nurturing, customer journeys, and revenue attribution, making it a go-to solution for companies with complex marketing operations.

Email is at the core of Marketo’s capabilities, offering advanced features like dynamic content, behavioral triggers, multi-step campaigns, A/B testing, and segmentation. Marketo enables marketers to deliver highly personalized messages at scale, tailored to user behavior and lifecycle stage.

Beyond email, Marketo integrates deeply with CRMs (especially Salesforce), and includes tools for account-based marketing (ABM), landing pages, analytics, and campaign orchestration. Its strength lies in combining customer data and automation to drive pipeline and revenue outcomes.

Marketo is ideal for enterprise and mid-market teams focused on lead generation, nurturing, and lifecycle marketing. Its depth of features and scalability make it a powerful tool for organizations that require robust email capabilities as part of a larger marketing automation strategy.