MagNews

MagNews is an Italian-based AI-driven omnichannel marketing platform that specializes in multichannel campaign management and marketing automation. Founded in 1996 by Diennea, the platform enables businesses to design and manage comprehensive customer journeys across email, SMS, push notifications, social media, and web personalization channels. MagNews combines customer data platform capabilities with advanced segmentation, behavioral tracking, and GDPR-compliant data management, supported by EmailSuccess - Italy's first proprietary Mail Transfer Agent (MTA) for high-volume email delivery.

The platform offers robust features including a drag-and-drop email editor, responsive template design, advanced marketing automation workflows, real-time behavioral triggers, progressive profiling, A/B testing, and comprehensive analytics. MagNews provides seamless integrations with major CRM systems (Salesforce, Microsoft Dynamics), e-commerce platforms (Magento, PrestaShop, WooCommerce), and web analytics tools (Google Analytics). The platform emphasizes strategy-first approach with Journey Design capabilities, conversion tracking, customer lifetime value analysis, and multichannel attribution reporting.

Ideal for mid-to-enterprise level businesses, agencies, and organizations requiring sophisticated multichannel marketing automation and customer engagement strategies. MagNews serves companies that need GDPR-compliant data management, advanced customer journey mapping, and integrated omnichannel communication workflows. The platform is particularly valuable for European businesses seeking a comprehensive marketing automation solution with local data residency, dedicated customer success support, and the ability to orchestrate complex, behavior-driven campaigns across multiple touchpoints throughout the customer lifecycle.