Loops

Loops is a modern email marketing platform built specifically for SaaS companies. Designed to streamline lifecycle communication, Loops offers a developer-friendly, no-bloat alternative to legacy ESPs—focusing on simplicity, automation, and fast iteration.

The platform includes features like visual automation workflows, flexible audience segmentation, and real-time analytics. Loops makes it easy to send onboarding sequences, product updates, activation nudges, and retention emails, all with a clean and intuitive UI tailored for startup teams.

Loops integrates natively with tools like Segment, PostHog, and custom webhooks, making it easy to trigger emails based on user behavior. It also includes built-in deliverability tools and supports custom domains, allowing SaaS teams to ship polished emails with confidence.

Ideal for early- to mid-stage SaaS startups, Loops is a powerful yet lightweight email platform that cuts through complexity, letting teams move fast, communicate clearly, and focus on product growth.