LiveRamp

LiveRamp is a leading data connectivity platform that enables brands to unify, activate, and measure customer data across channels — including email. It plays a foundational role in identity resolution and audience targeting, helping marketers make their email and cross-channel campaigns more personalized and effective.

At the core of LiveRamp’s offering is its identity graph, which allows businesses to match offline customer data (like CRM or transaction data) with online identifiers, including email addresses, cookies, and device IDs. This enables precise targeting and consistent messaging across platforms.

In the context of email marketing, LiveRamp helps with audience onboarding and segmentation, allowing marketers to sync custom segments into email platforms or ad networks. It also supports measurement and attribution, providing visibility into how email contributes to downstream conversions and ROI.

LiveRamp is ideal for enterprise marketers, data teams, and brands with complex data stacks who want to power people-based marketing strategies across email, web, and media. It serves as a connective layer between data, identity, and activation.