Listrak is a digital marketing automation platform specializing in cross-channel solutions for retailers and e-commerce businesses. Founded in 1999, Listrak has evolved into a comprehensive customer engagement platform focused on helping brands create personalized shopping experiences.

The platform offers integrated email, SMS, mobile push, direct mail, and social media marketing capabilities. Listrak is distinguished by its retail-specific features including browse and cart abandonment solutions, post-purchase campaigns, and product recommendation tools designed to maximize customer lifetime value.

Listrak provides advanced segmentation, predictive analytics, and machine learning capabilities to help marketers deliver relevant content based on customer behavior and preferences. Its unified customer data platform enables retailers to create cohesive messaging across multiple touchpoints in the customer journey.

The company is particularly known for its focus on the retail and e-commerce sectors, offering specialized solutions for apparel, beauty, food and beverage, and home goods merchants. Listrak's emphasis on driving revenue through personalized engagement strategies has made it a popular choice for growth-oriented retail brands.