Keap

Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform designed specifically for small businesses. Founded in 2001, Keap combines customer relationship management, email marketing, sales automation, and e-commerce tools into a unified platform that helps small businesses streamline their operations and grow without the complexity of managing multiple systems.

The platform offers comprehensive email marketing capabilities including automated drip campaigns, professional templates, advanced segmentation, A/B testing, and detailed analytics. Keap's standout features include drag-and-drop automation builders, proven automation templates, intelligent email scheduling, and integration with over 5,000 apps. The platform also includes appointment scheduling, invoicing, payment processing, and SMS marketing, making it a complete business management solution.

Ideal for small businesses, service providers, and entrepreneurs who need more than just email marketing, Keap serves users who want to automate their entire customer journey from lead capture to post-sale follow-up. The platform is particularly valuable for businesses seeking to combine CRM functionality with marketing automation, offering higher-than-average open rates (20% vs. industry standard 17.9%) and exceptional click rates (13% vs. industry standard 2.7%).