Iterable is a cross-channel marketing platform that enables brands to create, optimize, and measure personalized customer experiences. Founded in 2013, Iterable has established itself as a powerful solution for data-driven marketers seeking to unify their customer communications.

The platform provides comprehensive capabilities across email, mobile push, SMS, in-app, web push, and direct mail channels. As an ESP, Iterable offers an intuitive drag-and-drop email template builder that allows marketers to create responsive designs without coding knowledge, while also supporting HTML imports and custom code for more advanced users.

Iterable's strength lies in its flexible data model, AI-powered send time optimization, and sophisticated workflow engine that enables complex, branching customer journeys based on real-time behaviors and preferences. The platform's experimentation tools, including A/B and multivariate testing, help marketers continuously refine their messaging strategy across all channels.