iGoDigital

iGoDigital is a product and content recommendation engine that was acquired by ExactTarget in 2012 and is now part of Salesforce Marketing Cloud, where it powers Einstein Email and Web Recommendations. It analyzes customer behavior and product catalog data to predict the next-best product, content, or offer for each individual.

Across email and web experiences, it delivers personalized recommendation blocks that surface relevant products to each customer, and it can generate those suggestions at the moment a message is opened so they reflect the customer's most recent activity. This kind of personalization helps marketers drive merchandising and cross-sell without manually curating content for every recipient.

It is most commonly used by retail and e-commerce brands running large, data-driven personalization programs on Salesforce Marketing Cloud.