Hive

Hive is a specialized marketing automation platform designed exclusively for the live events industry, serving event promoters, venues, festivals, and entertainment brands. Founded in 2014 as a Y Combinator company, Hive focuses on helping event organizers sell more tickets and create unforgettable experiences through targeted email, SMS, and automated marketing campaigns powered by ticketing and customer data.

The platform offers event-specific email marketing tools including drag-and-drop builders, automated cart abandonment campaigns, presale registration pages, and deep integration with 25+ ticketing platforms like Ticketmaster and Eventbrite. Features include detailed fan profiling, behavioral segmentation based on purchase history, A/B testing, and the ability to tie campaigns directly to ticket sales for precise ROI measurement. Hive also provides SMS marketing, contest management, and landing page creation tailored for event promotion.

Ideal for concert promoters, venue operators, festival organizers, and event-centric brands, Hive serves over 1,500 clients across North America's live entertainment industry. The platform is particularly valuable for organizations seeking to leverage rich ticketing data for hyper-targeted marketing campaigns, automate fan engagement workflows, and measure marketing effectiveness through direct ticket sales attribution.