Glueletter

Glueletter is a specialized newsletter analytics platform designed specifically for news publishers and content creators who rely on email newsletters for revenue generation. The platform integrates with existing email service providers to provide advanced analytics and insights that go beyond basic open and click rates, focusing on content performance, revenue attribution, and audience engagement patterns.

The platform offers comprehensive features including revenue tracking that connects newsletter content to subscriptions and donations, advanced content analysis with topic tracking and trend identification, automated ad impression and click tracking, audience segmentation based on engagement and interests, and bot click detection for accurate metrics. Glueletter integrates with major ESPs including Mailchimp, Salesforce, Sailthru, ActiveCampaign, and HubSpot.

Ideal for news publishers, media organizations, and newsletter-dependent businesses, Glueletter serves clients including Reuters, The Atlantic, Forbes, and numerous local news organizations. The platform is particularly valuable for publishers seeking to optimize newsletter performance, track revenue attribution, and make data-driven decisions about content strategy and audience development.