Ghost

Ghost is an open-source publishing platform designed for independent writers, publishers, and content creators. While it's best known as a minimalist CMS for blogging and newsletters, Ghost also includes built-in email marketing tools, allowing creators to manage both content and audience communication in one place.

Ghost’s native email functionality allows users to publish posts to the web and send them as email newsletters simultaneously. It supports subscriber management, audience segmentation, open rate tracking, and email design customization—all within a distraction-free writing environment.

For monetized newsletters, Ghost includes built-in support for paid subscriptions, member-only content, and Stripe integration—making it a compelling choice for creators building premium email-based businesses.

Ideal for writers, indie publishers, and small media brands, Ghost offers a streamlined alternative to traditional ESPs by combining web publishing and email distribution into a single, elegant platform.