Fresh Relevance

Fresh Relevance (now part of Dotdigital) is a versatile eCommerce personalization platform that helps commerce-driven businesses deliver revenue-boosting cross-channel experiences across websites, apps, emails, SMS, and advertising without requiring technical expertise. The platform captures behavioral and transactional data from multiple touchpoints to create rich customer profiles, enabling businesses to deliver individualized experiences that increase conversions and customer lifetime value. Fresh Relevance clients using the full platform typically see an average 25% sales uplift and 31% increase in online revenue through sophisticated personalization tactics.

The platform features drag-and-drop personalization tools with no coding required, AI-powered product recommendations based on browsing and purchase behavior, dynamic content personalization across all channels, behavioral triggering for browse and cart abandonment campaigns, advanced customer segmentation with real-time data insights, social proof tactics including reviews and scarcity messaging, geotargeting capabilities, A/B testing and optimization tools, and comprehensive integrations with leading eCommerce platforms and email service providers. For email marketing specifically, Fresh Relevance provides dynamic email content that updates in real-time, personalized product recommendations within emails, behavioral email triggers, abandoned cart recovery campaigns, and seamless integration with major ESPs while maintaining sender reputation and deliverability.

Ideal for eCommerce businesses, retailers, and commerce-driven companies looking to implement sophisticated personalization without extensive technical resources or development teams. Fresh Relevance serves brands that need to create unified, personalized experiences across web, mobile, email, and social channels while maintaining full merchandising control and optimizing customer journeys. The platform is particularly valuable for marketing teams who want to move beyond generic email campaigns to deliver highly personalized, behavior-driven email experiences that integrate seamlessly with website personalization, enabling them to create cohesive omnichannel customer journeys that drive higher engagement, conversions, and customer loyalty through intelligent use of first-party data and real-time behavioral insights.