Fishbowl

Fishbowl is a specialized marketing platform focused on the restaurant and hospitality industry, providing email marketing, guest engagement, and loyalty program solutions. Founded in 2000 and acquired by Symphony Technology Group in 2017, Fishbowl has established itself as a leading provider of data-driven marketing services for restaurants.

The platform offers comprehensive email marketing capabilities tailored to restaurant needs, including customizable templates, automated campaigns, and segmentation tools based on dining preferences and visit frequency. Fishbowl's strength lies in its industry-specific features such as birthday/anniversary automation, menu promotion tools, and reservation reminders designed to drive repeat visits and increase customer lifetime value.

Fishbowl differentiates itself through its restaurant-specific data analytics and guest engagement solutions that integrate with point-of-sale (POS) systems and reservation platforms. This integration enables restaurants to leverage transactional data for personalized marketing, helping them understand customer preferences, optimize menu offerings, and measure the ROI of their marketing campaigns.

The service is particularly popular among multi-location restaurant groups, independent fine dining establishments, and hospitality businesses seeking to build guest loyalty and increase revenue through data-driven marketing strategies. Fishbowl's focus on the unique needs of food service businesses has made it a specialized alternative to general-purpose email marketing platforms for the restaurant industry.