EveryAction

EveryAction is a constituent relationship management (CRM) and digital engagement platform built for nonprofits, advocacy organizations, and political campaigns. Now part of the Bonterra family of products, it combines fundraising, donor management, advocacy, volunteer coordination, and email communications in a single system so mission-driven teams can manage supporters across the entire relationship lifecycle.

Its communications tools let organizations build targeted audiences with detailed segmentation, send broadcast and automated email campaigns, and run multi-channel advocacy actions that deliver supporter messages to elected officials. Because outreach shares the same database as donation and activism history, organizations can tailor messages to each supporter's full record.

It is especially common among charities, membership associations, and advocacy groups that want integrated outreach tied to their supporter data. The platform grew out of a lineage of nonprofit tools, including Salsa Labs, Network for Good, and Mobilize, that were consolidated under Bonterra.