eSputnik

eSputnik is a comprehensive marketing automation platform that enables businesses to create and manage personalized customer communications across multiple channels. Founded in 2011 and based in Ukraine, eSputnik has established itself as a significant player in the Eastern European and global marketing technology landscape.

The platform offers robust email marketing capabilities, including a drag-and-drop editor, responsive templates, A/B testing, and advanced segmentation tools. Beyond email, eSputnik provides integrated SMS, Viber, web push notifications, and mobile app messaging, allowing marketers to orchestrate cohesive omnichannel campaigns from a single interface.

eSputnik distinguishes itself with its AI-powered features, including predictive analytics for customer behavior, smart segmentation, and product recommendations. The platform's automation engine enables sophisticated trigger-based workflows and customer journey mapping, helping businesses deliver relevant content at optimal moments throughout the customer lifecycle.

The service is particularly popular among e-commerce businesses, retailers, and service companies in Eastern Europe, though its reach extends globally. eSputnik's competitive pricing, comprehensive feature set, and strong regional support have made it an attractive alternative to Western-focused marketing automation platforms for businesses operating in or targeting Eastern European markets.