Emma

Emma is a comprehensive email marketing and automation platform founded in 2003 by co-founders Clint Smith and Will Weaver, and headquartered in Nashville, Tennessee. Originally serving over 45,000 customers worldwide, Emma became part of the Campaign Monitor family of brands before ultimately joining Marigold's relationship marketing ecosystem, where it now operates as 'Emma by Marigold' with a focus on helping marketers build meaningful customer relationships.

The platform distinguishes itself through its emphasis on personalized, relationship-driven email marketing with sophisticated segmentation capabilities, branching automation logic, and multi-channel engagement through both email and SMS. Emma's intuitive drag-and-drop editor, mobile-optimized templates, and collaborative features like Emma HQ make it particularly effective for teams and organizations requiring brand control, approval workflows, and multi-account management.

Emma excels in providing industry-specific solutions tailored for universities, nonprofits, restaurants, fitness brands, and agencies, with specialized features including template style locking, centralized asset management, and white-label capabilities for agency partners. The platform offers robust analytics with click-based heat mapping, A/B testing capabilities, and comprehensive reporting tools that provide actionable insights for campaign optimization.

The service is particularly valuable for mid-market businesses, educational institutions, nonprofits, and multi-location organizations that require sophisticated email marketing with strong brand governance and team collaboration features. Emma's integration with hundreds of third-party applications, combined with its focus on deliverability, user-friendly design, and dedicated customer support, positions it as an ideal solution for organizations seeking to create authentic, engaging email experiences that drive meaningful customer relationships.