Emarsys is an omnichannel customer engagement platform designed to help marketers deliver personalized experiences across email, mobile, web, and other channels. Founded in 2000 in Vienna, Austria, and acquired by SAP in 2020, Emarsys combines marketing automation, analytics, and personalization in a unified platform.

The platform is known for its industry-specific solutions for retail, e-commerce, travel, and hospitality businesses, offering pre-built strategies, tactics, and AI-driven recommendations tailored to these sectors. Emarsys's email marketing capabilities include drag-and-drop content creation, automated lifecycle campaigns, and sophisticated personalization powered by its Customer Data Platform.

Emarsys differentiates itself with its AI Marketing capabilities, which automate decisions about optimal content, send time, channel selection, and audience targeting. The platform's Automation Center enables marketers to create complex, multi-step customer journeys with branching logic based on behaviors and preferences.

The service is particularly popular among mid-market and enterprise businesses seeking to unify their customer engagement strategies across channels. Emarsys's combination of powerful technology and strategic guidance, including its tactical frameworks for common marketing objectives, makes it valuable for organizations looking to accelerate their digital marketing maturity.