dotdigital (formerly dotmailer) is an omnichannel marketing automation platform that specializes in personalized customer engagement. Founded in 1999 in the UK, dotdigital has grown into a global marketing technology provider serving mid-market and enterprise businesses.

The platform offers sophisticated email marketing capabilities alongside SMS, push notifications, landing pages, and social media advertising tools. dotdigital is particularly known for its Engagement Cloud, which provides marketers with a unified view of customer data and interactions across multiple touchpoints.

dotdigital features advanced segmentation, dynamic content personalization, automated program builders, and comprehensive analytics. Its robust integration ecosystem, particularly with e-commerce platforms like Magento, Shopify, and BigCommerce, makes it a popular choice for online retailers seeking to deliver data-driven customer experiences.

The company has established a strong presence in retail, travel, financial services, and non-profit sectors. dotdigital's emphasis on accessibility and usability, combined with enterprise-level functionality and regional compliance features, has helped it maintain a competitive position in the marketing automation space.