Curacity

Curacity is a marketing platform for the hospitality industry that places hotels and resorts within editorial content on travel and lifestyle publisher sites, then tracks the bookings that result. It gives hotel marketers attribution for revenue driven by media coverage rather than by paid search or display advertising alone.

Its tracked links appear in publisher newsletters and hotel campaigns, routing readers to booking pages while recording the referring content. Where curacity.com links show up in an email, the sender is measuring hotel bookings through Curacity's attribution network.