CleverTap

CleverTap is an all-in-one customer engagement and retention platform that combines advanced email marketing with omnichannel messaging capabilities. Founded as a comprehensive customer lifecycle management solution, CleverTap integrates email with push notifications, SMS, in-app messaging, WhatsApp, and web messaging to create unified customer experiences across all touchpoints.

The platform offers AI-powered email marketing with deep personalization using real-time user behavior, advanced segmentation, interactive AMP emails, and comprehensive deliverability insights. Features include drag-and-drop email builders, automated drip campaigns, A/B testing, predictive analytics, and ESP flexibility allowing users to integrate their existing email service providers or use CleverTap's managed SendGrid infrastructure. The platform also supports real-time external data fetching and dynamic content personalization.

Ideal for mobile-first businesses, e-commerce companies, and app developers seeking to maximize customer lifetime value, CleverTap serves brands looking to unify their customer engagement across multiple channels. The platform is particularly valuable for businesses requiring sophisticated behavioral tracking, AI-driven personalization, and the ability to coordinate email campaigns with other messaging channels for cohesive customer journey orchestration.