Cheetah Digital is an enterprise cross-channel customer engagement solution that helps brands create personalized experiences at scale. Founded in 2017 through the acquisition of Experian's Cross-Channel Marketing business, Cheetah Digital has established itself as a comprehensive platform for relationship marketing.

The platform offers four primary solutions: Cheetah Engagement Data Platform, Cheetah Messaging, Cheetah Loyalty, and Cheetah Experiences. Its email capabilities within Cheetah Messaging provide sophisticated tools for creating, automating, and optimizing campaigns with a focus on deliverability and performance.

Cheetah Digital specializes in helping brands collect zero-party data (information customers intentionally share) through interactive experiences, which can then be activated across marketing channels. The platform's strength lies in its ability to unify customer data, engagement, and loyalty strategies within a single ecosystem.

The service is particularly popular among large retail, travel, hospitality, and financial services companies with complex customer engagement needs. In 2022, Cheetah Digital was acquired by CM Group (now Marigold), joining a portfolio of marketing technology brands while maintaining its focus on enterprise relationship marketing solutions.