Branch

Branch is a leading mobile deep linking and measurement platform that enables brands to build and measure engaging, relevant end-user experiences across all platforms, devices, and channels. Founded with the mission to power impactful experiences in the connected world, Branch serves over 100,000 companies ranging from startups to Fortune 500 brands, including major customers like Warner Bros Discovery, Credit Karma, Instacart, Philips, and Shutterfly. The platform seamlessly connects every paid, owned, and organic touchpoint, helping businesses thrive in the evolving digital landscape with privacy-compliant insights and measurement.

The platform offers comprehensive mobile deep linking technology that creates flawless connections between email campaigns, mobile apps, and web experiences. Key features include Universal Email capabilities that transform email into a powerful channel for driving app engagement and conversions, advanced cross-channel attribution and measurement, privacy-safe analytics that work within modern privacy regulations like iOS 14.5+, branded URL shortening for email links, and real-time campaign performance dashboards. Branch's technology enables marketers to create, manage, and measure links without developer resources, ensuring customers convert seamlessly whether they're clicking from email, social media, SMS, or paid advertising campaigns.

Ideal for enterprise brands, e-commerce companies, and growing businesses that need to drive mobile app engagement through email marketing and other channels. Branch serves companies requiring sophisticated cross-platform measurement, seamless email-to-app experiences, and privacy-compliant attribution across their marketing ecosystem. The platform is particularly valuable for brands focused on improving customer lifetime value through mobile experiences, running multi-channel campaigns that include email as a key driver, and needing accurate measurement of how email campaigns contribute to app installs, engagement, and conversions in the privacy-centric mobile environment.