Blueshift

Blueshift is an AI-powered intelligent customer engagement platform that combines a Customer Data Platform (CDP), marketing automation, and cross-channel orchestration in a unified solution. The platform uses patented AI technology to unify customer data from multiple sources, create rich 360-degree customer profiles, and deliver personalized 1:1 experiences across email, SMS, push notifications, in-app messaging, web personalization, and paid media channels in real-time.

The platform features advanced AI capabilities including Customer AI with agentic, predictive, and generative AI that automates campaign management, optimizes engagement timing, and creates personalized content at scale. Key features include AI-powered segmentation, predictive scoring for engagement and churn likelihood, dynamic product recommendations, automated journey orchestration, real-time personalization, A/B testing, and comprehensive analytics. Blueshift's AI Assistants help marketers generate custom copy, visuals, and messaging through text or voice commands, while AI Agents automate campaign optimization and execution.

Ideal for enterprise brands, e-commerce companies, and growing businesses that need to deliver sophisticated, data-driven marketing campaigns across multiple channels. Blueshift serves companies requiring unified customer data management, advanced personalization capabilities, and scalable cross-channel marketing automation. The platform is particularly valuable for brands focused on improving customer lifetime value, reducing churn, and creating seamless omnichannel experiences with enterprise-grade AI and real-time decisioning capabilities.