Bluelena

Bluelena is a specialized audience management and fundraising platform built specifically for independent news organizations and publishers. Founded in 2020, the platform combines email marketing, CRM, and marketing automation tools powered by ActiveCampaign to help over 250 news organizations across North America build sustainable revenue through subscriptions, memberships, and donations.

The platform offers BlueLena CXA (Customer Experience Automation) for email marketing and automation, along with a proprietary CRM system featuring BlueDepth™ engagement scoring that evaluates donor likelihood based on real-time reader behavior rather than just wealth indicators. Features include automated welcome series, advanced segmentation, newsletter management, and integration with content management systems and fundraising platforms.

Ideal for independent local news publishers, community journalism organizations, and media companies seeking sustainable revenue models, Bluelena provides both technology and strategic consulting services. The platform is particularly valued for its industry-specific approach and hands-on support that helps resource-strapped newsrooms execute marketing strategies with enterprise-level efficiency.