Apsis

Apsis is a Swedish marketing automation and email marketing platform founded in 2001 in Malmö, Sweden, that has established itself as Northern Europe's most widely used tool for permission-based email marketing. Originally launched as Apsis Newsletter Pro, the company has grown to serve over 5,000 businesses across 40+ countries, with a particularly strong presence in the Nordic region and expanding operations in continental Europe and Asia.

The platform underwent significant evolution through strategic investments from Norvestor in 2010 and key acquisitions, including Swedish startup Innometrics in 2016, which brought advanced Customer Data Platform (CDP) capabilities. This led to the development of Apsis One, a unified marketing platform that combines email marketing, marketing automation, SMS, website personalization, surveys, and event management tools with sophisticated data-driven personalization capabilities.

Apsis distinguishes itself through its focus on simplifying complex data-driven marketing, offering an intuitive interface that makes advanced personalization accessible to mid-market companies without requiring extensive IT resources. The platform features a specialized AI Assistant for email marketing content generation, high deliverability rates, cross-channel data integration, and robust segmentation capabilities that enable marketers to create highly personalized customer experiences.

In August 2021, Apsis was acquired by Efficy, a fast-growing European SaaS CRM company, expanding Efficy's workforce to over 500 people across 18 offices in Europe. This acquisition has strengthened Apsis's position as a leading marketing technology provider for mid-market clients, particularly excelling in the Nordic market where its combination of ease-of-use, powerful automation features, and deep understanding of regional business practices has made it the preferred choice for companies seeking to build more personal and profitable customer relationships.