AppsFlyer

AppsFlyer is a unified marketing measurement platform powered by AI that provides omnichannel attribution, analytics, engagement, and fraud protection for modern marketing teams across all digital touchpoints. Founded in Israel in 2011 and now serving over 15,000 brands worldwide, AppsFlyer delivers cross-platform measurement that includes mobile apps (iOS & Android), web-to-app journeys, CTV, PC & console, paid media across all major ad networks, and critically for email marketers - comprehensive owned media attribution including email campaigns, push notifications, SMS, social media, in-app notifications, and referral programs.

The platform features AI-powered attribution models that automatically dedupe fragmented data from multiple sources into a Single Source of Truth (SSOT), real-time marketing analytics with customizable dashboards, advanced fraud protection that blocks millions of threats daily, deep linking technology for seamless user experiences, audience segmentation based on cross-channel behavior, creative optimization with AI-powered insights, and privacy-first measurement compliant with GDPR, CCPA and iOS 14+ requirements. For email marketers specifically, AppsFlyer provides precise attribution tracking for email campaigns, measuring how email touchpoints contribute to app installs, conversions, and revenue across the entire customer journey, with the ability to create custom attribution links and track email performance alongside all other marketing channels.

Ideal for businesses with mobile apps, cross-platform digital presence, or complex omnichannel marketing strategies that need accurate attribution across all touchpoints including email marketing. AppsFlyer serves companies from startups to Fortune 500 enterprises across industries like eCommerce, gaming, finance, travel, and SaaS who require unified measurement of their marketing performance, protection against ad fraud, and AI-driven insights to optimize budget allocation. The platform is particularly valuable for marketing teams running integrated campaigns across email, paid media, social, and mobile who need to understand the true contribution of each channel to their conversion goals and customer lifetime value.