Amplience

Amplience is a leading AI-powered content management platform founded in 2008 in London by James Brooke, Rory Dennis, and Fergal O'Mullane. With over 13 years of deep expertise in e-commerce and digital experiences, Amplience has evolved into what it calls the 'Cognitive CMS Platform' - an integrated solution that combines content management, digital asset management (DAM), and AI-driven content generation specifically designed for commerce and shopping contexts.

The platform distinguishes itself through its MACH architecture (Microservices, API-first, Cloud-native, Headless) and 'Create Once, Publish Everywhere' approach, enabling brands to deliver consistent experiences across multiple channels and touchpoints. Amplience's unique strength lies in its AI Studios - including AI Image Studio and AI Content Studio - which generate, optimize, and validate content using contextual shopping data and brand-specific models.

Amplience excels in providing enterprise-grade solutions with its unified headless CMS, Dynamic Media optimization, and Content Hub DAM that handles high-velocity content workflows. The platform offers comprehensive localization support, advanced scheduling capabilities, and seamless integration with major e-commerce platforms, making it particularly effective for large-scale, multi-channel commerce operations.

The service is particularly valuable for enterprise retailers, global brands, and commerce organizations seeking to scale their digital content operations while maintaining brand consistency and performance. With over 400 leading brands including Crate & Barrel, Ulta Beauty, Coach, and GAP as customers, Amplience's focus on shopping-specific AI, composable commerce architecture, and content supply chain optimization positions it as a critical platform for businesses looking to compete in the modern digital commerce landscape.