AEM Dynamic Media

AEM Dynamic Media is Adobe's cloud-based digital asset management and content delivery service that's integrated within Adobe Experience Manager. Rather than being a traditional email marketing platform, Dynamic Media specializes in delivering rich visual merchandising and marketing assets on demand, automatically scaled and optimized for consumption across web, mobile, email, and social channels.

The platform generates multiple variations of content in real-time from primary source assets, including responsive images, interactive viewers, video transcoding, and 360-degree experiences. For email marketing specifically, Dynamic Media integrates with Adobe Journey Optimizer and other marketing platforms to provide dynamic, personalized images and media that can be updated in real-time without manual intervention. Features include Smart Crop, automatic image optimization, dynamic templates with personalization, and seamless asset delivery through global CDN.

Ideal for enterprise brands and organizations already using Adobe Experience Manager who need sophisticated asset management and dynamic content delivery across multiple channels including email. Dynamic Media is particularly valuable for companies requiring personalized, real-time content updates in their marketing campaigns, product imagery optimization, and consistent brand asset delivery across all digital touchpoints.