Adobe Journey Optimizer is a cloud-native customer journey management solution that's part of the Adobe Experience Cloud. Launched in 2021, Journey Optimizer represents Adobe's next-generation approach to orchestrating personalized customer experiences in real-time across all channels and touchpoints.

The platform combines journey orchestration, decision management, and messaging capabilities in a unified application built on the Adobe Experience Platform. Journey Optimizer is distinguished by its ability to leverage real-time customer profiles and event data to deliver contextually relevant experiences at precisely the right moment.

Adobe Journey Optimizer provides sophisticated features including AI-powered decision-making, intelligent frequency capping, fatigue management, and predictive send-time optimization. Its native integration with Adobe Experience Platform's data foundation enables marketers to activate first-party data while respecting privacy preferences and regulatory requirements.

The platform is particularly valuable for organizations seeking to move beyond traditional campaign-based marketing to true omnichannel journey orchestration. Journey Optimizer's real-time capabilities, combined with its seamless connection to other Adobe Experience Cloud applications, make it especially suited for enterprises with complex customer experience requirements across marketing, commerce, and service interactions.