Adobe Campaign is an enterprise-level cross-channel campaign management solution that's part of the Adobe Experience Cloud. Originally developed by Neolane and acquired by Adobe in 2013, Adobe Campaign provides sophisticated tools for designing, executing, and measuring marketing campaigns across digital and traditional channels.

The platform offers comprehensive email marketing capabilities alongside SMS, push notifications, direct mail, and in-app messaging, all managed through a centralized interface. Adobe Campaign is distinguished by its visual workflow designer, which allows marketers to create complex, trigger-based customer journeys with conditional logic and personalization.

Adobe Campaign provides robust data management features, including a unified customer profile database, advanced segmentation tools, and real-time interaction management. Its integration with other Adobe Experience Cloud products (Analytics, Target, Experience Manager, etc.) enables marketers to leverage customer insights and content across the entire marketing ecosystem.

The platform is particularly popular among large enterprises, retailers, financial services, healthcare organizations, and media companies with complex marketing requirements and large customer databases. Adobe Campaign's ability to handle high-volume, personalized communications while maintaining regulatory compliance makes it valuable for organizations with sophisticated cross-channel marketing strategies.