ActiveCampaign is a comprehensive customer experience automation platform that combines email marketing, marketing automation, sales automation, and CRM functionalities. Founded in 2003, ActiveCampaign has evolved into a powerful solution focused on creating personalized customer journeys at scale.

The platform is known for its sophisticated automation capabilities, allowing businesses to create complex, conditional workflows based on customer behavior, preferences, and interactions. ActiveCampaign's predictive sending and content features leverage machine learning to optimize engagement and conversion rates.

ActiveCampaign offers segmentation tools, split testing, site tracking, event tracking, and lead scoring, enabling marketers to deliver highly targeted communications. Its visual automation builder makes it accessible while still providing the depth needed for advanced marketing strategies.

The platform has gained popularity among small to mid-sized businesses and growing e-commerce brands for its balance of powerful features and usability. ActiveCampaign's integration ecosystem spans hundreds of apps and services, making it a versatile hub for customer-centric marketing operations.