Act-On

Act-On is an AI-powered marketing automation platform designed to help businesses create, measure, and refine campaigns across multiple channels. Founded in 2008 and headquartered in Portland, Oregon, Act-On offers comprehensive email marketing, lead scoring, automated workflows, and multichannel campaign management to streamline marketing operations for organizations of all sizes.

The platform features an intuitive drag-and-drop email builder, automated journey mapping, advanced segmentation, and A/B testing capabilities. Act-On's standout features include Adaptive Sending technology that optimizes send times based on individual recipient behavior, AI-powered lead scoring, and robust deliverability services. The platform integrates with over 1,000 marketing technologies and popular CRMs including Salesforce, Microsoft Dynamics, and HubSpot.

Ideal for small to mid-sized marketing teams seeking a comprehensive automation solution, Act-On combines ease of use with powerful features like predictive analytics, social media prospecting, and detailed campaign reporting. The platform is particularly valued for its strong customer support and fast implementation times.