Acoustic

Acoustic is an independent marketing cloud platform that offers enterprise-grade tools for multichannel marketing, with a strong emphasis on email. Formerly part of IBM Watson Marketing, Acoustic is built to help large organizations orchestrate personalized, data-driven customer experiences at scale.

At the heart of the platform is Acoustic Campaign, its flagship email marketing and automation product. It offers powerful segmentation, journey orchestration, A/B and multivariate testing, dynamic content, and AI-powered personalization to improve campaign performance and customer engagement.

Acoustic supports complex marketing workflows and integrates with a wide range of data sources, making it well-suited for organizations with sophisticated martech stacks. Real-time analytics, deliverability tools, and compliance features ensure marketers have both visibility and control over their campaigns.

Ideal for enterprise teams and regulated industries, Acoustic provides the flexibility and power needed for high-volume, high-impact email marketing—while also supporting broader customer lifecycle and cross-channel initiatives.